| Description |
1 online resource (xii, 248 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 239-248). |
| Contents |
Johnson & Johnson's Tylenol scare : getting it right -- The Exxon Valdez oil tanker spill : the invisible and clueless CEO -- The New York Knicks : know when to fold 'em -- Chaos in a West Virginia coal mine : "They're alive!" -- The church's pedophilia scandal : skeletons in the closet -- Dick Cheney : misfiring under pressure -- The Glen Ridge rape case : "Stand by our boys" -- The death of Pat Tillman : the cover-up is always worse -- Rudy Giuliani : a tale of two leaders -- Christie Whitman and the EPA : coming clean on Ground Zero -- Prudential's terror threat : the "Rock" gets it right -- Virginia Tech : a deadly delay? -- Don Imus : "I can't get anywhere with you people" -- Jon Corzine : getting it right ... and getting it wrong -- Jet Blue Airways : a late-night disaster -- The O'Reilly "factor" : knowing when to shut up -- Taco Bell's E. coli scare : good intentions aren't enough -- The New York Times : covering up for Jayson Blair -- The Duke "rape" case : a rush to injustice -- Alberto Gonzales : paying the price for playing with words -- NFL boss Roger Goodell : scoring big points under pressure -- FEMA fails during Katrina : talk about "clueless." |
| Summary |
Some corporations spend millions of dollars on so-called ?crisis communication plans.? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, ?Wishful thinking is no substitute for a strategic plan.?. Nationally recognized communication coach and four-time Emmy Award?winning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two contr. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Crisis management -- United States -- Case studies.
|
|
Crisis management. |
|
United States. |
| Genre/Form |
Case studies.
|
| Subject |
Public relations -- United States -- Case studies.
|
|
Public relations. |
|
Communication.
|
|
Communication. |
| Genre/Form |
Electronic books.
|
|
Case studies.
|
| Other Form: |
Print version: Adubato, Steve. What were they thinking?. New Brunswick, N.J. : Rutgers University Press, c2008 9780813543611 0813543614 (DLC) 2007048328 (OCoLC)182621515 |
| ISBN |
9780813545530 electronic book |
|
0813545536 electronic book |
|
0813543614 |
|
9780813543611 |
|
1281801666 |
|
9781281801661 |
|
