Title Media U : how the need to win audiences has shaped higher education / Mark Garrett Cooper and John Marx.

Publication Info.	New York : Columbia University Press, [2018]
	©2018

Item Status

Description	1 online resource (viii, 341 pages)
	text file
Bibliography	Includes bibliographical references and index.
Contents	Introduction -- Campus life -- Public relations -- Communications complex -- Not two cultures -- Television, or new media -- Cooptation -- Student immaterial labor -- By the numbers -- Bad English : the culture wars reconsidered -- The long twentieth century -- Epilogue.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	College publicity -- United States -- History.
	College publicity.
	United States.
	History.
	Universities and colleges -- Public relations -- United States -- History.
	Universities and colleges -- Public relations.
	Education, Higher -- Aims and objectives -- United States -- History.
	Education, Higher -- Aims and objectives.
Genre/Form	History.
	Electronic books.
Added Author	Marx, John, author.
Other Form:	Print version: Cooper, Mark Garrett. Media U. New York : Columbia University Press, [2018] 9780231186360 (DLC) 2017058611 (OCoLC)1029063465
ISBN	9780231546607 (electronic book)
	0231546602 (electronic book)
	9780231186360 (hardcover ; alkaline paper)
	0231186363 (hardcover ; alkaline paper)
	9780231186377 (paperback ; alkaline paper)
	0231186371 (paperback ; alkaline paper)