Description |
x, 322 pages : illustrations ; 26 cm |
Bibliography |
Includes bibliographical references (pages 313-315) and index. |
Summary |
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher. |
Subject |
Radio advertising -- United States -- History -- 20th century.
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Radio advertising. |
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United States. |
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History. |
Chronological Term |
20th century |
Subject |
Radio broadcasting -- United States -- History -- 20th century.
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Radio broadcasting. |
ISBN |
9780786433919 illustrated case binding alkaline paper |
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0786433914 illustrated case binding alkaline paper |
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