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book
BookPrinted Material
Author Cox, Jim, 1939-

Title Sold on radio : advertisers in the golden age of broadcasting / Jim Cox.

Imprint Jefferson, N.C. : McFarland & Company, c2008.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF6146.R3 C69 2008    Available  ---
Description x, 322 p. : ill. ; 26 cm.
Bibliography Includes bibliographical references (p. 313-315) and index.
Summary "This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher.
Subject Radio advertising -- United States -- History -- 20th century.
Radio broadcasting -- United States -- History -- 20th century.
ISBN 9780786433919 (illustrated case binding : alk. paper)
0786433914 (illustrated case binding : alk. paper)