| Edition |
First edition. |
| Description |
1 online resource (404 pages) |
|
data file |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries, and examines the intersection of commerce and culture in American mass media. |
| Contents |
Introduction -- Dramatizing a Bar of Soap : The Advertising Industry before Broadcasting -- The Fourth Dimension of Advertising : The Development of Commercial Broadcasting in the 1920s -- They Sway Millions as If by Some Magic Wand : The Advertising Industry Enters Radio in the Late 1920s -- ''Who Owns the Time?'' : Advertising Agencies and Networks Vie for Control in the 1930s -- The 1930s' Turn to the Hard Sell : Blackett-Sample-Hummert's Soap Opera Factory -- The Ballet and Ballyhoo of Radio Showmanship : Young & Rubicam's Soft Sell -- Two Agencies : Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades -- Madison Avenue in Hollywood : J. Walter Thompson and Kraft Music Hall -- Advertising and Commercial Radio during World War II, 1942-45 -- On a Treadmill to Oblivion : The Peak and Sudden Decline of Network Radio -- Conclusion. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Radio advertising -- United States -- History -- 20th century.
|
|
Radio programs -- United States -- History -- 20th century.
|
|
Radio broadcasting -- United States -- History -- 20th century.
|
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Advertising in popular culture -- United States -- History -- 20th century.
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion. |
|
Advertising in popular culture. |
|
Radio advertising. |
|
Radio broadcasting. |
|
Radio programs. |
|
United States. |
| Chronological Term |
1900-1999 |
| Genre/Form |
History.
|
| Other Form: |
Print version: Meyers, Cynthia B. Word from our sponsor : badmen, advertising, and the golden age of radio. New York : Fordham University Press, 2014 ix, 391 pages 9780823253708 9780823253715 (DLC) 2013024364 |
| ISBN |
9780823253777 |
|
0823253775 |
|
9780823255238 |
|
0823255239 |
|
9780823268931 |
|
0823268934 |
|
9780823253708 |
|
9780823253715 |
|
0823253708 |
|
0823253716 |
|
9781299956391 |
|
1299956394 |
|
