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003    OCoLC 
005    20220114043859.0 
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008    141221s2014    nyua    ob    001 0 eng d 
010      2014024572 
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020    9780814707999|q(electronic book) 
020    0814707998|q(electronic book) 
020    |z9780814708323 
020    |z0814708323 
020    |z9781479890958 
020    |z1479890952 
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049    RIDW 
050  4 BR563.N4|bM37 2014eb 
072  7 REL000000|2bisacsh 
072  7 PER008010|2bisacsh 
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082 04 261.5/208996073|223 
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090    BR563.N4|bM37 2014eb 
100 1  Martin, Lerone A.,|0https://id.loc.gov/authorities/names/
       n2014048652|eauthor. 
245 10 Preaching on wax :|bthe phonograph and the shaping of 
       modern African American religion /|cLerone A. Martin. 
264  1 New York :|bNew York University Press,|c[2014] 
300    1 online resource (xvii, 243 pages .) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    data file|2rda 
490 1  Religion, race, and ethnicity 
504    Includes bibliographical references and index. 
505 0  Cover -- PREACHING ON WAX -- Title -- Copyright -- 
       Dedication -- Contents -- List of Figures -- 
       Acknowledgments -- Author�s Note -- Introduction: 
       Phonograph Religion -- 1. “The Machine Which Talks!�:
       The Phonograph in American Life and Culture -- 2. 
       “Ragtime Music, Ragtime Morals�: Race Records and the
       Problem of Amusement -- 3. Selling to the Souls of Black 
       Folk: The Commodification of African American Sermons -- 
       4. Apostles of Modernity: Phonograph Religion and the 
       Roots of Popular Black Religious Broadcasting 
505 8  5. A New Preacher for a New Negro: Phonograph Religion and
       the New Black Social Authority 6. “Say Good-Bye to 
       Chain Stores!�: Recorded Sermons and Protest -- 
       Conclusion: Let the Record Play! Communication and 
       Continuity in African American Religion and Culture -- 
       Notes -- Bibliography -- Index -- About the Author 
520    "From 1925 to 1941, approximately one hundred African 
       American clergymen teamed up with leading record labels 
       such as Columbia, Paramount, Victor-RCA to record and sell
       their sermons on wax. While white clerics of the era, such
       as Aimee Semple McPherson and Charles Fuller, became 
       religious entrepreneurs and celebrities through their 
       pioneering use of radio, black clergy were largely 
       marginalized from radio. Instead, they relied on other 
       means to get their message out, teaming up with corporate 
       titans of the phonograph industry to package and 
       distribute their old-time gospel messages across the 
       country. Their nationally marketed folk sermons received 
       an enthusiastic welcome by consumers, at times even 
       outselling top billing jazz and blues artists such as 
       Bessie Smith and Ma Rainey. These phonograph preachers 
       significantly shaped the development of black religion 
       during the interwar period, playing a crucial role in 
       establishing the contemporary religious practices of 
       commodification, broadcasting, and celebrity. Yet, the 
       fame and reach of these nationwide media ministries came 
       at a price, as phonograph preachers became subject to the 
       principles of corporate America. In Preaching on Wax, 
       Lerone A. Martin offers the first full-length account of 
       the oft-overlooked religious history of the phonograph 
       industry. He explains why a critical mass of African 
       American ministers teamed up with the major phonograph 
       labels of the day, how and why black consumers eagerly 
       purchased their religious records, and how this phonograph
       religion significantly contributed to the shaping of 
       modern African American Christianity"--|cProvided by 
       publisher. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 African Americans|xReligion.|0https://id.loc.gov/
       authorities/subjects/sh85001980 
650  0 Phonograph.|0https://id.loc.gov/authorities/subjects/
       sh85101060 
650  0 Radio broadcasting|xReligious aspects.|0https://id.loc.gov
       /authorities/subjects/sh85110455 
650  7 African Americans|xReligion.|2fast|0https://
       id.worldcat.org/fast/799689 
650  7 Phonograph.|2fast|0https://id.worldcat.org/fast/1061283 
650  7 Radio broadcasting|xReligious aspects.|2fast|0https://
       id.worldcat.org/fast/1087262 
650  7 RELIGION|xGeneral.|2bisacsh 
650  7 SOCIAL SCIENCE|xEthnic Studies|xAfrican American Studies.
       |2bisacsh 
650  7 PERFORMING ARTS|xRadio|xHistory & Criticism.|2bisacsh 
650  7 RELIGION|xChristian Life|xSocial Issues.|2bisacsh 
650  7 RELIGION|xChristianity|xGeneral.|2bisacsh 
650  7 Schwarze.|2gnd 
650  7 Mission.|2gnd 
650  7 Phonograph.|2gnd 
650  7 Hörfunk.|2gnd 
651  7 USA.|2gnd 
655  4 Electronic books. 
776 08 |iPrint version:|z9780814708323|z0814708323|w(DLC)  
       2014024572|w(OCoLC)876883230 
830  0 Religion, race, and ethnicity.|0https://id.loc.gov/
       authorities/names/n99281979 
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1021029|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20220127|cEBSCO|tEBSCOebooksacademic NEW 6019|lridw 
994    92|bRID