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book
BookPrinted Material
Author Zager, Michael.

Title Writing music for television and radio commercials : a manual for composers and students / Michael Zager.

Publication Info. Lanham, Md. : Scarecrow Press, 2003.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Talbott Media  MT67 .Z34 2003    Available  Ask at Circulation Desk
 Talbott: Circulating Collection  MT67 .Z34 2003    Available  ---
Description xii, 137 pages : illustrations, music ; 28 cm + 1 audio disc (digital ; 4 3/4 in.)
Physical Medium 4 3/4 in.
Description 1.4 m/s
digital recording
Note Includes index.
Contents Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills : how to approach composition for commercials -- Analyzing commercials (from a musical point of view) -- Underscoring : compositional techniques -- Arranging and orchestration concepts (including sound effects & sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long form commercials) -- The business of commercials.
Subject Television music -- Instruction and study.
Television music.
Radio music -- Instruction and study.
Radio music.
Television advertising.
Television advertising.
Radio advertising.
Radio advertising.
Genre/Form Sound recordings.
Sound recordings.
ISBN 0810847221 paperback