| Description |
xiv, 241 pages : illustrations ; 24 cm. |
| Series |
Religion, media and culture series
|
|
Religion, media, and culture series.
|
| Bibliography |
Includes bibliographical references (pages 211-235) and index. |
| Contents |
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far? |
| Subject |
Church marketing.
|
|
Church marketing. |
|
Religious institutions -- Marketing.
|
|
Religious institutions -- Marketing. |
|
Religious institutions. |
| ISBN |
9780415409773 paperback alkaline paper |
|
9780415409766 hardback alkaline paper |
|
0415409764 hardback alkaline paper |
|
0415409772 paperback alkaline paper |
|
9780203938874 e-book |
|
0203938879 e-book |
|
