| Description |
xiii, 353 pages : illustrations ; 23 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
KISS your money goodbye : why fans can't get enough of the biggest rock brand in history / Elizabeth Barfoot Christian -- Highway to heavenly profits : the marriage of AC/DC and Walmart / Elizabeth Barfoot Christian -- The family Osbourne : a narrative of domesticity tames and enriches the godfather of heavy metal / Jacqueline Lambiase -- "Moving her hips, like, yeah" : can Miley survive the Hannah brand? / Deborah Clark Vance -- Birds of a feather? positioning Phish in relation to the Grateful Dead in Rolling Stone album reviews / Jordan McClain -- Fandom of the Internet : musician communication with fans / Daniel Cochece Davis, Bryan P. Delaney, and Heidi M. Kettler -- Manson's R + J : Shakespeare, Marilyn Manson, and the fine art of scapegoating / Charles Conaway -- Leading people to rock : evangelism in the music of Bon Jovi / Mary Nash-Wood, Staci Parks, and Elizabeth Barfoot Christian -- It's still rock and roll to me : Christian heavy metal and the problem of authenticity / Jeremy V. Adolphson -- Sight and sound : How a Louis Vuitton advertisement defines rock and roll / Heather Pinson -- Kanye West : a critical analysis of mass media's representation of a cultural icon's rhetoric and celebrity / Hazel James Cole -- Country crooners and FOX News : country music and the FOX brand / Dave Robinson -- "If you catch me at the border I got visas in my name" : borders, boundaries, and the production of M.I.A. / Mary Beth Ray -- Your "American Idol" : the intersection between reality television, ideology and the music industry in popular culture / Alison Slade -- Gaming the guitar : Aerosmith, Metallica, The Beatles, and the music video game revolution / Bob Batchelor -- How much does it cost if it's free? the selling (out) of Elvis Presley / Michael Bertrand -- When death goes digital : Michael Jackson, twenty-first century celebrity death, and the hero's journey / Elizabeth Barfoot Christian and Dedria Givens-Carroll. |
| Subject |
Rock music -- Marketing.
|
|
Rock music. |
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Marketing. |
|
Branding (Marketing) -- Social aspects.
|
|
Branding (Marketing) |
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Social aspects. |
| Added Author |
Christian, Elizabeth Barfoot, 1971-
|
| ISBN |
9780739146347 cloth alkaline paper |
|
0739146343 cloth alkaline paper |
|
9780739146354 paperback alkaline paper |
|
0739146351 paperback alkaline paper |
|
9780739146361 electronic |
|
073914636X electronic |
|
