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Author Rushing, Josh.

Title Mission Al Jazeera : build a bridge, seek the truth, change the world / Josh Rushing, in collaboration with Sean Elder.

Publication Info. New York : Palgrave Macmillan, 2007.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HE8700.9.Q22 R87 2007    Available  ---
Description x, 233 pages : illustrations ; 25 cm
Contents The butterfly and the bulldog -- Selling the war: behind the scenes at CentCom -- Bringing war into your living room -- Just walk away -- Al Jazeera takes on the Arab world -- The ground truth about Al Jazeera -- What they don't know can kill us -- Going global: behind the scenes at Al Jazeera English -- Building the bridge.
Summary Blending his personal story with innovative ideas about how to win the war on terror, former marine turned Al Jazeera reporter Josh Rushing addresses all the issues he was not allowed to talk about when he was in uniform. If we are to win the war on terror, Rushing explains, we have to interact with the media at home and abroad in order to control the way we are perceived. By refusing to appear on Al Jazeera, Western leaders allow people who disagree with the current administration to represent the West to the Arab world in a skewed, negative way. By taking readers inside Al Jazeera, Rushing offers a unique behind-the-scenes look at the controversial news channel and shows how the West can harness it to its advantage, relay a positive message to the Arab public, and hear what it has to say in return.--From publisher description.
Subject Rushing, Josh.
Rushing, Josh.
Al Jazeera (Television network)
Al Jazeera (Television network)
Television broadcasting of news -- Arab countries.
Television broadcasting of news.
Arab countries.
War on Terrorism, 2001-2009 -- Foreign public opinion, Arab.
War on Terrorism (2001-2009)
Added Author Elder, Sean.
ISBN 9781403979056 hardback
1403979057 hardback