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Bestseller
BestsellerE-book
Author McNeilly, Mark.

Title Sun Tzu and the art of business : six strategic principles for managers / Mark R. McNeilly.

Publication Info. New York : Oxford University Press, 2012.

Item Status

Edition Rev. ed.
Description 1 online resource (x, 330 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references and index.
Contents Win all without fighting: capturing your market without destroying it -- Avoid strength, attack weakness: striking where they least expect it -- Deception and foreknowledge: maximizing the power of market information -- Speed and preparation: moving swiftly to overcome your competitors -- Shape your opponent: employing strategy to master the competition -- Character-based leadership: providing effective leadership in turbulent times -- Putting the art of business into practice.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Sunzi, active 6th century B.C.
Sunzi, active 6th century B.C.
Strategic planning.
Strategic planning.
Genre/Form Electronic books.
Electronic books.
Other Form: Print version: McNeilly, Mark. Sun Tzu and the art of business. Rev. ed. New York : Oxford University Press, ©2012 9780199782918 (DLC) 2011003683 (OCoLC)699010188
ISBN 9780199921355 (electronic book)
0199921350 (electronic book)
0199782911 (paperback ; alkaline paper)
9780199782918 (paperback ; alkaline paper)
9780199782918 (paperback alkaline paper)
Standard No. 9786613428127