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Author Heinrich, Thomas R., 1963-

Title Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas Heinrich, Bob Batchelor.

Publication Info. Columbus : Ohio State University Press, [2004]
©2004
Online access
Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HD9995.S24 K564 2004    Available  ---
Description xiv, 263 pages : illustrations ; 24 cm.
Series Historical perspectives on business enterprise
Historical perspectives on business enterprise series.
Bibliography Includes bibliographical references (pages 245-249) and index.
Contents Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
Subject Kimberly-Clark Corporation -- History.
Kimberly-Clark Corporation.
History.
Sanitary supply industry -- United States -- History.
Sanitary supply industry.
United States.
Consumer behavior -- United States -- Case studies.
Consumer behavior.
Genre/Form Case studies.
Case studies.
Added Author Batchelor, Bob.
ISBN 0814209769 alkaline paper
0814290531 cd

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