Title Kotex, Kleenex, Huggies Kimberly-Clark and the Consumer Revolution in American Business / Thomas Heinrich, Bob Batchelor.

Publication Info.	Columbus : Ohio State University Press, 2004.
	Baltimore, Md. : Project MUSE, 2015.
	©2004.

Online access
Online eBook. Open Access via Project Muse.

Item Status

Description	1 online resource (xiv, 263 pages) : illustrations.
	text file
Series	Historical perspectives on business enterprise
	Historical perspectives on business enterprise series.
	Book collections on Project MUSE.
Bibliography	Includes bibliographical references (pages 245-249) and index.
Contents	Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
Local Note	Project Muse Project Muse Open Access
Subject	Kimberly-Clark Corporation -- History.
	Kimberly-Clark Corporation.
	History.
	Consumer behavior -- United States -- Case studies.
	Consumer behavior.
	United States.
Genre/Form	Case studies.
Subject	Sanitary supply industry -- United States -- History.
	Sanitary supply industry.
Genre/Form	Electronic books. .
	Case studies.
Added Author	Batchelor, Bob.
	Project Muse, distributor.
ISBN	9780814273067
	0814273068
	0814209769 alkaline paper
	9780814209769