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Book
Author
Boddewyn, J. J. (Jean J.)
Title
Advertising self-regulation and outside participation : a multinational comparison / J.J. Boddewyn.
Publication Info.
New York : Quorum Books, [1988]
©1988
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5834 .B63 1988
Available
---
Description
xviii, 368 pages
Bibliography
Bibliography.
Note
Includes index.
Subject
Publicité -- Cas, études de.
Advertising -- Self-regulation -- Case studies.
Advertising -- Self-regulation.
Genre/Form
Case studies.
Case studies.
ISBN
0899302955 library binding alkaline paper
