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Subjects (1-2 of 2)
Semiotics in advertising.
1
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Creating value : the theory and practice of marketing semiotics research
Oswald, Laura R., author.
Oxford : Oxford University Press, 2015.
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Semiótica del consumo : una aproximación a la publicidad desde sus signos
Yalán Dongo, Eduardo, author.
Lima : Universidad Peruana de Ciencias Aplicadas, 2018.
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