LEADER 00000cam a2200673Ka 4500 001 ocn830832284 003 OCoLC 005 20160805111358.3 006 m o d 007 cr cnu---unuuu 008 130322s2013 ne ob 001 0 eng d 019 830813302|a838812399|a864487486 020 0124058566|q(electronic book) 020 9780124058569|q(electronic book) 020 |z9780124055315 020 |z0124055311 035 (OCoLC)830832284|z(OCoLC)830813302|z(OCoLC)838812399 |z(OCoLC)864487486 037 9127A44A-658A-4B38-A0BB-A8BA89825E57|bOverDrive, Inc. |nhttp://www.overdrive.com 040 OPELS|beng|epn|cOPELS|dYDXCP|dOCLCO|dN$T|dTEFOD|dOCLCF |dUKDOC|dOCLCQ|dUIU|dDKDLA|dE7B|dHF7|dCOO|dNLGGC|dRIV |dTEFOD|dOCLCQ|dOPELS 049 RIDW 050 4 HM742|b.G65 2013eb 072 7 BUS|x047000|2bisacsh 072 7 FAM|x027000|2bisacsh 082 04 302.3|223 084 05.20|2bcl 090 HM742|b.G65 2013eb 100 1 Golbeck, Jennifer.|0https://id.loc.gov/authorities/names/ nb2009000785 245 10 Analyzing the social web /|cJennifer Golbeck. 250 1st ed. 264 1 Amsterdam :|bElsevier,|c2013. 300 1 online resource 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 504 Includes bibliographical references and index. 505 0 Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location- based social interaction -- Social information filtering - - Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie. 520 Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data. Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior. Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book. 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 650 0 Social media.|0https://id.loc.gov/authorities/subjects/ sh2006007023 650 0 Social networks.|0https://id.loc.gov/authorities/subjects/ sh87002172 650 0 Human-computer interaction.|0https://id.loc.gov/ authorities/subjects/sh88003229 650 7 Social media.|2fast|0https://id.worldcat.org/fast/1741098 650 7 Social networks.|2fast|0https://id.worldcat.org/fast/ 1122678 650 7 Human-computer interaction.|2fast|0https://id.worldcat.org /fast/963494 650 7 Social media.|2homoit|0https://homosaurus.org/v3/ homoit0001321 655 4 Electronic books. 655 4 Llibres electrònics. 655 7 Electronic books.|2local 776 08 |iPrint version:|aGolbeck, Jennifer.|tAnalyzing the social web.|b1st ed.|dAmsterdam : Elsevier, 2013|z9780124055315 |w(DLC) 2012049046|w(OCoLC)821560726 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=485310|zOnline eBook. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading this eBook|uhttp:// guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20161013|cEBSCO|tebscoebooksacademic new |lridw 994 92|bRID