Foreword and ackknowledgements ; Contents; List of figures and tables; Abbreviations and acronyms; 1 Addressing busines ́responsibilities toward society ; 2 Corporate social responsibility (CSR); 3 Organizational instiutionalism; 4 Methodology: Tracking discursive traces ; 5 CSR in Austria; 6 The career of CSR ; 7 Reconstructing meaning ; 8 Conclusion: Constributions, limitations, and outlook ; References.