Title Social issues of advertising / Kara Chan [and 14 others].

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Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource
	text file
Contents	Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Foreword -- Preface -- List of Contributors -- Dedication -- Chapter 1: An Overview of the Indicators of Advertising Performance -- Chapter 2: The Hong Kong Advertising Scene -- Chapter 3: Meanings of Creativity among Advertising Practitioners -- Chapter 4: Branded Contents: Public Attitudes and Regulation -- Chapter 5: Controversial and Offensive Advertising -- Chapter 6: Advertising Regulations in Hong Kong -- Chapter 7: Personal Loan Advertisements in Hong Kong: A Semiotic Study
	Chapter 8: Gender Portrayal in Advertising -- Chapter 9: Responses to Gendered Advertisements -- Chapter 10: Children and Advertising -- Chapter 11: Advertising Medical Services -- Chapter 12: Advancing Social Causes through Video Games -- Chapter 13: Political Advertising and Public Service Advertisements -- Back Cover
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Advertising -- Social aspects -- China -- Hong Kong.
	Advertising -- Social aspects.
	China -- Hong Kong.
	Social responsibility of business -- China -- Hong Kong.
	Social responsibility of business.
Genre/Form	Electronic books.
Other Form:	Print version: 9789629372835 9629372835 (OCoLC)967976094
ISBN	9789629375300 (electronic book)
	9629375303 (electronic book)
	9789629372835
	9629372835