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Bestseller
BestsellerE-book
Author Bouchard, Gérard, 1943-

Title Social myths and collective imaginaries / Gérard Bouchard ; translated by Howard Scott.

Publication Info. Toronto ; Buffalo ; London : University of Toronto Press, [2017]
©2017

Item Status

Edition English-language edition.
Description 1 online resource (186 pages)
Physical Medium polychrome
Description text file
Note Translation of: Raison et déraison du mythe.
Bibliography Includes bibliographical references (pages 149-170) and index.
Contents Myths and collective imaginaries -- What is a social myth? -- The mythification process -- The conditions for the effectiveness of myth -- Social myths : a pyramidal structure.
Summary "Western or Eastern, ancient or modern, religious or scientific, myths are strikingly underestimated forces in contemporary society. In our rational, enlightened and supposedly civilized society myths have come to be perceived as the exclusive attribute of so-called pre-modern societies. In Social Myths and Collective Imaginaries, Gérard Bouchard conceptualizes myths as vessels of sacred values that transcend the division between primitive and modern. These vessels become so influential as to make an indelible impression on people's minds. We may no longer speak of Aphrodite or Gilgamesh but freedom, equality, social justice, environmentalism, democracy and nationalism are sacred values in our world. Nobody would deny that equality for all citizens in France, the right to property in the United States, or racial equality in South Africa are sacrosanct. Bouchard's refreshing and startling analysis reveals that as a sociological mechanism, myths have the power to bring societies together as well as tear themapart. In his own way, Bouchard awakens us to the transcendent power of myth that affects our daily lives, frequently unbeknownst to us."-- Provided by publisher.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Language Translated from the French.
Subject Myth.
Myth.
Social representations.
Social representations.
Genre/Form Electronic books.
Added Title Raison et déraison du mythe. English
Other Form: Print version: Bouchard, Gérard, 1943- Raison et déraison du mythe. English. Social myths and collective imaginaries. English-language edition 9781442631908 (OCoLC)962129438
ISBN 9781442625730 (electronic book)
1442625732 (electronic book)
9781442625747 (electronic book)
1442625740 (electronic book)
9781442631908
1442631902
9781442629073
144262907X