| Description |
1 online resource (xvii, 222 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers. |
| Summary |
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Social responsibility of business -- United States.
|
|
Social responsibility of business. |
|
United States. |
|
Consumer behavior -- Moral and ethical aspects -- United States.
|
|
Consumer behavior -- Moral and ethical aspects. |
|
Consumer behavior. |
| Genre/Form |
Electronic books.
|
|
Verenigde Staten.
|
| Other Form: |
Print version: Einstein, Mara. Compassion, Inc. Berkeley : University of California Press, 2012 (DLC) 2011030385 |
| ISBN |
9780520951631 (electronic book) |
|
0520951638 (electronic book) |
|
0520266528 |
|
9780520266520 |
|
1280112166 |
|
9781280112164 |
| Standard No. |
9786613520708 |
|
