Title Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably / Michael V. Russo ; with a foreword by L. Hunter Lovins.

Publication Info.	Stanford, Calif. : Stanford Business Books, [2010]
	©2010

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource (xiv, 256 pages) : illustrations
	data file
Physical Medium	polychrome
Bibliography	Includes bibliographical references and index.
Contents	Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' 'bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead.
Summary	The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides guidance to entrepreneurs and managers who wish to partake in it.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Language	English.
Subject	Social responsibility of business -- United States.
	Social responsibility of business.
	United States.
	Small business -- United States -- Management.
	Small business.
	Business planning -- United States.
	Management.
	Business ethics -- United States.
	Business ethics.
	Business planning.
	BUSINESS & ECONOMICS -- Development -- Sustainable Development.
	Small business -- Management.
Genre/Form	Electronic books.
Other Form:	Print version: Russo, Michael V. Companies on a mission. Stanford, Calif. : Stanford Business Books, ©2010 9780804761628 (DLC) 2009049643 (OCoLC)474871150
ISBN	9780804774284 (electronic book)
	0804774285 (electronic book)
	0804761620
	9780804761628
	9780804761628 (cloth ; alkaline paper)
Standard No.	10.1515/9780804774284

Title Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably / Michael V. Russo ; with a foreword by L. Hunter Lovins.

Item Status

Library Links

Search Tools