Title Handbook event market China / edited by Helmut Schwägermann, Peter Mayer and Ding Yi.

Publication Info.

Online access
Online eBook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

Item Status

Description	1 online resource (xv, 416 pages .)
	text file
Bibliography	Includes bibliographical references.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Language	In English; with preface and chapter abstracts also in Chinese.
Subject	Special events -- China -- Marketing.
	Special events.
	China.
	Marketing.
	Special events industry -- China.
	Special events industry.
Genre/Form	Electronic books.
Added Author	Schwägermann, Helmut, editor.
	Mayer, Peter, 1961- editor.
	Yi, Ding, editor.
Other Form:	Print version: Handbook event market China. Berlin ; Boston : Walter de Gruyter GmbH, [2016] 3110372363 9783110372366 (OCoLC)935082081
ISBN	9783110366778 (electronic book)
	3110366770 (electronic book)
	3110372363
	9783110372366