LEADER 00000cam a2200517 a 4500 
001    ocn738340069 
005    20130620112659.0 
008    110916t20122012mau      b    001 0 eng   
010      2011038424 
016 7  015995584|2Uk 
020    9780807001363|qhardback|qalkaline paper 
020    0807001368|qhardback|qalkaline paper 
035    (OCoLC)ocn738340069 
035    (OCoLC)738340069 
035    569923 
040    DLC|beng|cDLC|dIG#|dBTCTA|dUKMGB|dNSB|dBDX|dABG|dYDXCP
       |dCDX 
043    n-us--- 
049    RIDM 
050 00 GV709.2|b.H94 2012 
082 00 796.083|223 
084    SPO066000|aSPO061000|aFAM039000|2bisacsh 
090    GV709.2 .H94 2012 
100 1  Hyman, Mark.|0https://id.loc.gov/authorities/names/
       n98006971 
245 14 The most expensive game in town :|bthe rising cost of 
       youth sports and the toll on today's families /|cMark 
       Hyman. 
264  1 Boston, Mass. :|bBeacon Press,|c[2012] 
264  4 |c©2012 
300    xv, 160 pages ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 145-148) and 
       index. 
505 0  The parent trap -- Baby goes pro -- Youth sports, USA -- 
       The sponsorship game -- Exposed and overexposed -- Selling
       hope -- Making progress, and maybe a fortune -- Beyond 
       commercialization. 
520    Building on the eye-opening investigation into the 
       damaging effects of the ultra-competitive culture of youth
       sports in the author's previous book Until It Hurts, the 
       author's new book takes a look at the business of youth 
       sports, how it has changed, and how it is affecting young 
       Americans. Examining the youth sports economy from many 
       sides, the major corporations, small entrepreneurs, 
       coaches, parents and, of course, kids, he probes the 
       reasons for rapid changes in what gets bought and sold in 
       this lucrative marketplace. Just participating in youth 
       sports can be expensive. Among the costs are league fees, 
       equipment, and perhaps private lessons with a professional
       coach. With nearly 50 million kids playing organized 
       sports each year, it is easy to see how profitable this 
       market can be. He takes us to tournaments sponsored by 
       Nike, Gatorade and other big businesses, he talks to 
       parents who sacrifice their vacations and savings to get 
       their (sometimes reluctant) junior stars to these far off,
       expensive venues for a chance to shine. He introduces us 
       to videos purporting to teach six-month-old babies to kick
       a ball, to professional athletes who will "coach" an eight
       year old for a hefty fee, to a town which has literally 
       staked its future on preteen sports. Through extensive 
       interviews and original reporting, this book explains the 
       causes and effects of the commercialization of youth 
       sports, changes the author argues are distorting and 
       diminishing family life. He closes with strong examples of
       individuals and communities bucking this destructive 
       trend. 
650  0 Sports for children|0https://id.loc.gov/authorities/
       subjects/sh85126925|zUnited States.|0https://id.loc.gov/
       authorities/names/n78095330-781 
650  0 Sports for children|0https://id.loc.gov/authorities/
       subjects/sh85126925|xEconomic aspects.|0https://id.loc.gov
       /authorities/subjects/sh99005484 
650  0 Sports for children|0https://id.loc.gov/authorities/
       subjects/sh85126925|xSocial aspects|0https://id.loc.gov/
       authorities/subjects/sh00002758|zUnited States.|0https://
       id.loc.gov/authorities/names/n78095330-781 
650  7 Sports for children.|2fast|0https://id.worldcat.org/fast/
       1130625 
650  7 Sports for children|xSocial aspects.|2fast|0https://
       id.worldcat.org/fast/1130636 
651  7 United States.|2fast|0https://id.worldcat.org/fast/1204155
856 42 |3Cover image|u978-0-8070-0136-3.jpg 
901    MARCIVE 20231220 
935    569923 
994    C0|bRID