The elusive fan : reinventing sports in a crowded marketplace

Rein, Irving J.
New York : McGraw-Hill, [2006]

Fundamentals of sport marketing

Pitts, Brenda G.
Morgantown, WV : Fitness Information Technology, [2002]
2nd ed.

Globalizing sport : how organizations, corporations, media, and politics are changing sports

Sage, George Harvey.
Boulder, CO : Paradigm Publishers, [2010]

Michael Jordan and the new global capitalism

LaFeber, Walter.
New York : W.W. Norton & Co., 2000.

The Olympic Games effect : how sports marketing builds strong brands

Davis, John, 1960 February 17-
Hoboken, N.J. : Wiley, 2012.
2nd ed.

Playing to win : sports, video games, and the culture of play

Bloomington : Indiana University Press, [2015]

Sport and the media : managing the nexus

Nicholson, Matthew.
Amsterdam ; Boston : Elsevier, [2007]

Sport business analytics : using data to increase revenue and improve operational efficiency

Boca Raton, FL : CRC Press, Taylor & Francis Group, [2017]

Sport business in the global marketplace

Westerbeek, Hans.
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.

Sport marketing

Mullin, Bernard James.
Champaign, IL : Human Kinetics, [2000]
2nd ed.

Sports, Inc. : 100 years of sports business : event evolution ...

Schaaf, Phil, 1964-
Amherst, N.Y. : Prometheus Books, 2004.

Sports sponsorship and marketing communications : a European perspective

Lagae, Wim.
Harlow, England ; New York : Financial Times Prentice Hall, [2005]

The ultimate guide to sports marketing

Graham, Stedman.
New York : McGraw-Hill, [2001]
2nd ed.

X play nation : of action sports game changers

Striler, Alex.
[San Diego, Calif.] : [Striler Publishing], [2011]
2nd ed.