| Description |
pages ; cm |
| Summary |
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- Provided by publisher. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Sports administration -- Encyclopedias.
|
|
Sports administration. |
| Genre/Form |
Encyclopedias.
|
| Subject |
Sports -- Marketing -- Encyclopedias.
|
|
Sports -- Marketing. |
| Genre/Form |
Encyclopedias.
|
| Added Author |
Swayne, Linda E.
|
|
Dodds, Mark.
|
| ISBN |
9781412973823 hardback |
|
1412973821 hardback |
|
