Includes bibliographical references (pages 225-228) and index.
Contents
1. What is global culture? -- The cultural impact of globalization -- Flight-culture as a premonition of the future -- Americanization, or the origins of global culture -- In defence of local culture -- 2. Why is global culture so successful? -- The economy of the media: supply and demand -- Technology and the media -- From popular to mass to global culture -- 3. How does global culture differ from all other cultures? -- General theory of culture -- Technics -- Technification of representation -- Technification of the ethos -- The retreat from technics -- 4. What are the alternatives to global culture? -- Values and their enemies -- Values and commodities -- Choosing local culture -- Resisting global culture -- Towards an eco-cultural balance.