| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; CONTENTS; ACKNOWLEDGMENTS; CREDITS; CHAPTER 1 Introduction; CHAPTER 2 Why Media Distribution Matters/ A Critical Interlude; Part one: TRACING THE PATH: HOW NEWS VIDEO REACHES ONLINE VIEWERS; CHAPTER 3 Mapping Sociotechnical Systems That Deliver Media; CHAPTER 4 To Turn It On and Have It Play/ The MSNBC.com Video Player; CHAPTER 5 Clip & Share: Engineering for the Conversation Economy; Part two: OUT OF ONE, MANY; CHAPTER 6 Breaking Apart the Monolith/Considering Contemporary Media Organizations; CHAPTER 7 Friends of Mine, Friends of Theirs/ The Origins of Newsvine. |
|
CHAPTER 8 Different Things to Different People/ Newsvine and MSNBC.comCHAPTER 9 If We're Not Online, We Don't Exist/The Rachel Maddow Show Builds a Web Presence; CHAPTER 10 The Maddow Blog Is Born; Part three: MASS REACH AND MASS MEDIA; CHAPTER 11 One Size Does Not Fit All/Heterogeneous Audiences and Proliferating Brands; CHAPTER 12 One Size Does Fit All/Engineering Flexible Architectures; CHAPTER 13 Mass Reach with and without Mass Media; CHAPTER 14 Conclusion; Epilogue; NOTES; BIBLIOGRAPHY; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Online journalism -- Social aspects.
|
|
Online journalism. |
|
Social aspects. |
|
Television broadcasting of news -- Marketing -- Social aspects.
|
|
Television broadcasting of news. |
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Marketing. |
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Marketing channels -- Social aspects.
|
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Marketing channels. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Braun, Joshua A. This program is brought to you by ... New Haven : Yale University Press, 2015 9780300197501 0300197500 |
| ISBN |
9780300216240 (electronic book) |
|
0300216246 (electronic book) |
|
9780300197501 |
|
0300197500 |
|
