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008 020110s2002 mauaf 001 0 eng
010 2002000219
015 GBA2-Y5962
020 1578515599|qalkaline paper
020 1578515998
035 (OCoLC)ocm48796254
035 377575
040 DLC|beng|cDLC|dUKM|dC#P|dRID
042 pcc
043 n-us-ga
049 RIDM
050 00 QC877.5|b.B38 2002
082 00 551.63/09|221
090 QC877.5 .B38 2002
100 1 Batten, Frank,|d1927-2009.|0https://id.loc.gov/authorities
/names/n2002015070
245 14 The Weather Channel :|bthe improbable rise of a media
phenomenon /|cFrank Batten with Jeffrey L. Cruikshank.
264 1 Boston, Mass. :|bHarvard Business School Press,|c2002.
300 xi, 276 pages, 16 unnumbered pages of plates :
|billustrations (some color) ;|c24 cm
336 text|btxt|2rdacontent
337 unmediated|bn|2rdamedia
338 volume|bnc|2rdacarrier
500 Includes index.
505 0 Foundations -- A new idea -- Building the data path --
Birthing pains -- Flirting with extinction -- The fast
lane -- Brand building and other adventures -- Disruptive
technologies -- The Weather Channel in context.
610 20 Weather Channel (United States)|0https://id.loc.gov/
authorities/names/no96052454|xHistory|y20th century.
|0https://id.loc.gov/authorities/subjects/sh2002006165
610 24 Weather Channel.|xHistory|y20th century.
648 7 20th century|2fast
650 0 Television weathercasting|0https://id.loc.gov/authorities/
subjects/sh90001118|zGeorgia|zAtlanta|0https://id.loc.gov/
authorities/names/n79023214-781|xHistory|y20th century.
|0https://id.loc.gov/authorities/subjects/sh2002006165
650 7 Television weathercasting.|2fast|0https://id.worldcat.org/
fast/1147144
650 7 History.|2fast|0https://id.worldcat.org/fast/958235
651 7 Georgia|zAtlanta.|2fast|0https://id.worldcat.org/fast/
1204627
700 1 Cruikshank, Jeffrey L.|0https://id.loc.gov/authorities/
names/n81113029
856 41 |3Table of contents|uhttp://www.loc.gov/catdir/toc/fy033/
2002000219.html
901 MARCIVE 20231220
935 377575
994 X0|bRID
