Description |
1 online resource (267 pages) : illustrations. |
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data file |
Physical Medium |
polychrome |
Series |
Publications of the Institute of Archaeology, University College London
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Publications of the Institute of Archaeology, University College London.
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Bibliography |
Includes bibliographical references and index. |
Contents |
Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke. |
Summary |
The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Material culture -- History.
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Material culture. |
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History. |
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Manufactures -- History.
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Manufactures. |
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Marks of origin -- History.
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Marks of origin. |
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Trademarks -- History.
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Trademarks. |
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Branding (Marketing) -- History.
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Branding (Marketing) |
Genre/Form |
Electronic books.
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History.
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Electronic books.
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Added Author |
Bevan, Andrew, 1974-
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Wengrow, D.
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Other Form: |
Print version: Cultures of commodity branding. Walnut Creek, CA : Left Coast Press, ©2010 (DLC) 2010013286 |
ISBN |
1598747029 (electronic book) |
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9781598747027 (electronic book) |
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9781598745412 |
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