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Title Cultures of commodity branding / Andrew Bevan, David Wengrow, editors.

Publication Info. Walnut Creek, CA : Left Coast Press, [2010]
©2010

Item Status

Description 1 online resource (267 pages) : illustrations.
data file
Physical Medium polychrome
Series Publications of the Institute of Archaeology, University College London
Publications of the Institute of Archaeology, University College London.
Bibliography Includes bibliographical references and index.
Contents Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.
Summary The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Material culture -- History.
Material culture.
History.
Manufactures -- History.
Manufactures.
Marks of origin -- History.
Marks of origin.
Trademarks -- History.
Trademarks.
Branding (Marketing) -- History.
Branding (Marketing)
Genre/Form Electronic books.
History.
Electronic books.
Added Author Bevan, Andrew, 1974-
Wengrow, D.
Other Form: Print version: Cultures of commodity branding. Walnut Creek, CA : Left Coast Press, ©2010 (DLC) 2010013286
ISBN 1598747029 (electronic book)
9781598747027 (electronic book)
9781598745412