Cover; I. Introduction; II. Definitions, the scope of the thesis and case studies of the socialist brands; A. Socialistic brands; B. Geographical and legal focus; C. Socialistic Brands -- case examples; 1. Unitra; 2. Pewex; 3. Herbapol; 4. "Działka Moje Hobby" / Pan Tu Nie Stał; III. Justification for the call for protection of socialistic brands from unfair appropriation; A. Introduction; B. Socialistic brands as signs used to distinguish commodities; 1. Trademark law; 2. Empirical evidence; C. Implications of semiotics; D. Implications of social psychology; E. Conclusion
IV. Unjustifiable appropriationA. Introduction and scope of the consideration; B. Trademark law; 1. Introduction; 2. Socialistic brands as generic terms; 3. Socialistic brands as indicators of characteristics of commodities; 4. Bad faith registration; 5. Contrary to public policy; 6. Other grounds of refusal; C. Unfair competition law; D. Copyright Law; E. Geographical indicators; F. Sui generis protection; V. The socialistic brands dilemma; VI. A brand new nostalgia? Case examples touch-down.; VII. Conclusion; List of Works Cited.