| Description |
1 online resource (vi, 356 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
American Translators Association scholarly monograph series,
0890-4111 ;
v. 13
|
|
American Translators Association scholarly monograph series ; v. 13.
0890-4111
|
| Bibliography |
Includes bibliographical references (pages 343-345) and index. |
| Contents |
Quantifying the return on localization investment / Donald A. DePalma -- GMS technology making the localization business case / Clove Lynch -- Localization cost / Carla DiFranco -- Quality in the real world / Scott Bass -- Putting the cart behind the horse: rethinking localization quality management / Keiran J. Dunne -- Issues in localizing computer games / Frank Dietz -- Localizing MMORPGs / Eric Heimburg -- A practical case for managing source-language terminology / Robin Lombard -- Terminology workflow in the localization process / Barbara Inge Karsch -- A discipline coming of age in the digital age / Debbie Folaron -- Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information / Arle Lommel -- The creation and application of language industry standards / Sue Ellen Wright -- Melding paradigms: meeting the needs of international customers through localization and user-centered design / Susan M. Dray and David A. Siegel -- Corpus enhancement and computer-assisted localization and translation / Gregory M. Shreve. |
| Summary |
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companie. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Business -- Translating.
|
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Business -- Translating. |
|
Business. |
|
Translating and interpreting -- Standards.
|
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Translating and interpreting. |
|
Export marketing -- Management.
|
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Export marketing -- Management. |
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International business enterprises -- Management.
|
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International business enterprises -- Management. |
| Genre/Form |
Electronic books.
|
| Added Author |
Dunne, Keiran J.
|
| Other Form: |
Print version: Perspectives on localization. Amsterdam ; Philadelphia : J. Benjamins Pub. Co., ©2006 9027231893 9789027231895 (OCoLC)63764139 |
| ISBN |
9789027293862 (electronic book) |
|
9027293864 (electronic book) |
|
9789027231895 |
|
9027231893 (Trade Cloth) |
|
1282156152 |
|
9781282156159 |
|
