| Description |
vi, 328 pages ; 24 cm |
|
Public relations language |
| Bibliography |
Includes bibliographical references (pages 265-314) and index. |
| Contents |
Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning. |
| Subject |
Universities and colleges -- United States -- Marketing.
|
|
Universities and colleges. |
|
United States. |
|
Marketing. |
|
Education, Higher -- Public relations -- United States.
|
|
Education, Higher. |
| ISBN |
0674011465 alkaline paper |
|
