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001 on1003267010
003 OCoLC
005 20210702123827.4
006 m o d
007 cr |||||||||||
008 170831s2017 enk o 000 0 eng d
019 1170389233
020 9781350031838|q(Electronic book (EPUB format)
020 1350031836|q(Electronic book (EPUB format)
020 9781474208468|q(online)
020 1474208460
020 9781474221573|q(paperback)
020 1474221572
020 9781474221597|q(electronic book)
020 1474221599|q(electronic book)
035 (OCoLC)1003267010|z(OCoLC)1170389233
037 9781350031838|bCodeMantra
040 NLE|beng|erda|cNLE|dOCLCQ|dUAB|dOCLCO|dOCLCF|dUKAHL|dYDX
|dOCLCO|dLUN|dUKUOP|dN$T
049 RIDW
050 00 NK1510|b.D29 2017
082 04 745.4|223
084 DES000000|aDES007000|2bisacsh
090 NK1510|b.D29 2017
100 1 Davis, Meredith,|0https://id.loc.gov/authorities/names/
n87135355|eauthor.
245 10 Visual Communication Design :|ban Introduction to Design
Concepts in Everyday Experience /|cMeredith Davis, Jamer
Hunt.
264 1 London :|bBloomsbury Visual Arts,|c2017.
264 4 |c©2017
300 1 online resource (224 pages).
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 text file|2rdaft
490 1 Required Reading Range
505 0 Introduction : An evolving context for design : From
artifacts to experiences ; Today's design problems are
increasingly complex -- Individual or single disciplines
rarely solve complex problems ; People as producers ; The
rapid evolution of technology changes its influence in our
lives -- Designing for experience : Making sense of
experience ; Experience and time ; Experience and media ;
Denotation and connotation -- The vocabulary of visual
messages : Elements ; Composition ; Code ; Style --
Getting attention : Perceptual and cultural experience ;
Contrast ; Figure-ground ; Color ; Size constancy ; Scale
; Proportion ; Proximity ; Focus ; Layering ; Symmetry/
asymmetry ; Closure ; Continuity ; Series and sequences ;
Pattern ; Rhythm and pacing ; Motion -- Orienting for use
and interpretation : Principles of orienting readers to
the interpretation of information ; Affordances ; Channel
; Medium/format ; Feedback ; Wayfinding ; Mapping ;
Hierarchy ; Reading pattern ; Grouping ; Edge
relationships ; Direction ; Point of view -- Interacting,
interpreting, and experiencing : The nature of signs ; The
nature of interaction and interpretation ; Legibility/
readability ; Denotation and connotation ; Framing ;
Abstraction ; Icon, index, and symbol ; Materiality ;
Substitution ; Metaphor ; Appropriation ; Ambiguity ;
Cognitive dissonance -- Retaining and extending meaning :
Memory and categorization ; Extending the impact of form ;
Stereotypes ; Archetypes ; Narrative ; Mnemonics ;
Chunking ; Redundancy ; Graphic identity ; Branding --
Conclusion.
520 "This is a foundation level textbook for courses in basic
design and introductory courses in visual communication
design. The chapters in this book follow the user
experience cycle: attention, orientation, interpretation
and extension and retention of meaning. Each chapter
includes an introduction to the interpretive task,
definitions of the elements and principles related to the
task, illustrations and diagrams plus examples of
professional design work that makes use of the element or
principle. For example, Chapter 2 on getting attention
discusses the various ways that design can capture the
viewer's eye such as by using proportion, contract, color,
pattern, etc."--|cProvided by publisher.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Design|0https://id.loc.gov/authorities/subjects/sh85037197
|vTextbooks.|0https://id.loc.gov/authorities/subjects/
sh99001753
650 0 Visual communication|0https://id.loc.gov/authorities/
subjects/sh85143917|vTextbooks.|0https://id.loc.gov/
authorities/subjects/sh99001753
650 7 Design.|2fast|0https://id.worldcat.org/fast/891253
650 7 Visual communication.|2fast|0https://id.worldcat.org/fast/
1167997
655 7 Textbooks.|2fast|0https://id.worldcat.org/fast/1423863
655 7 Textbooks.|2lcgft|0https://id.loc.gov/authorities/
genreForms/gf2014026191
700 1 Hunt, Jamer,|0https://id.loc.gov/authorities/names/
no2015114457|eauthor.
830 0 Required reading range.|0https://id.loc.gov/authorities/
names/no2019089540
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=2823635|zOnline ebook via EBSCO. Access
restricted to current Rider University students, faculty,
and staff.
856 42 |3Instructions for reading/downloading the EBSCO version
of this ebook|uhttp://guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20210708|cEBSCO|tEBSCOebooksacademic NEW 5016 |lridw
994 92|bRID
