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Bestseller
Author
Stefanescu-Mihaila, Ramona Olivia.
Title
Deceptive and subliminal advertising of the slimming product market. : case study: Romania / Ramona Olivia S̮tefănescu-Mihăilă, Lecturer PhD, Spiru Haret University, Bucharest.
Publication Info.
New York : Addleton Academic Publishers, [2014]
Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook
Item Status
Description
1 online resource (ix, 173 pages :) : illustrations
text file
Note
Minimal Level Cataloging Plus. DLC
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject
Advertising.
Advertising.
Advertising -- Psychological aspects.
Advertising -- Psychological aspects.
Weight loss preparations -- Marketing.
Weight loss preparations.
Marketing.
Genre/Form
Electronic books.
ISBN
9781935494812 (alkaline paper)
1935494813
9781935494829 (electronic book)
1935494821 (electronic book)