Description |
1 online resource (276 pages) |
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text file |
Series |
Cambridge books online.
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Contents |
Cover; Women and Mass Consumer Society in Postwar France; Title; Copyright; Dedication; Contents; Figures and Tables; Acknowledgments; Abbreviations; Introduction; THE CONSENSUS FOR MODERNIZATION: STATE PLANNING; THE ROLE OF THE CITIZEN CONSUMER; WOMEN'S CITIZENSHIP, "NORMALCY," AND THE BABY BOOM; ORGANIZATION OF THE BOOK; 1: Consumers for the Nation: Women, Politics, and Citizenship; CREATING A VOICE FOR THE CONSUMER; DEFINING WOMEN'S CITIZENSHIP; THE POLITICS OF EVERYDAY LIFE; 2: The Productivity Drive in the Home and Gaining Comfort on Credit; PRODUCTIVITY IN THE HOME. |
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THE CONSUMER CREDIT DEBATEEDUCATING CITIZEN CONSUMERS AND ADVOCATING THE "MODERN FORM OF SAVING"; THE COST OF CREDIT AND THE EXPANSION OF THE MARKET; 3: For Better and For Worse: Marriage and Family in the Consumer Society; CHOOSING HOME AND FAMILY; DEFINING NEW NEEDS AND DRIVING ECONOMIC CHANGE; THE DESIRE FOR DURABLES AND STRUCTURAL CHANGE IN RURAL FRANCE; SPENDING MONEY ON THE HOME; LIBERATION THROUGH DOMESTIC CONSUMPTION?; 4: "Can a Man with a Refrigerator Make a Revolution?": Redefining Class in the Postwar Years; STANDARDIZED LIVING IN THE CLASSLESS SOCIETY; THE NEW MIDDLE CLASS. |
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WORKING WOMEN: "THIS MACHINE, SHE'S A SOCIALIST"THE DEMOCRATIZATION OF MODERNITY; 5: The Salon des arts ménagers: Learning to Consume in Postwar France; THE EVOLUTION OF THE SALON DES ARTS MÉNAGERS; CREATING CITIZEN CONSUMERS AT THE SALON DES ARTS MÉNAGERS; THE FAIRY HOMEMAKER: THE PERFECT CONSUMER; THE HOUSEWIFE SPEAKS; Epilogue; FAILED PROMISES OF EQUALITY; MAY 1968 AND THE REJECTION OF LIBERATION THROUGH CONSUMPTION; END OF THE MARKET COMMUNITY AND THE ROLE OF CONSUMER FOR THE NATION; Bibliography; Index. |
Summary |
Examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France. |
Bibliography |
Includes bibliographical references (pages 229-254) and index. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Women consumers -- France -- History.
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Women consumers. |
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France. |
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History. |
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Consumption (Economics) -- France -- History.
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Consumption (Economics) |
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France -- Economic conditions -- 1945-
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Economic conditions. |
Chronological Term |
1945- |
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Since 1945 |
Genre/Form |
Electronic books.
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History.
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Electronic books.
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Other Form: |
Print version: Pulju, Rebecca J. Women and Mass Consumer Society in Postwar France. Cambridge : Cambridge University Press, ©2011 9781107001350 |
ISBN |
9781139137744 |
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1139137743 |
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9780511976568 (ebook) |
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0511976569 (ebook) |
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9781107001350 (hardback) |
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1107001358 (hardback) |
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9781139145077 (electronic book) |
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113914507X (electronic book) |
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9781139141758 |
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