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BestsellerE-book
Author Pulju, Rebecca J.

Title Women and Mass Consumer Society in Postwar France.

Publication Info. Cambridge : Cambridge University Press, 2011.

Item Status

Description 1 online resource (276 pages)
text file
Series Cambridge books online.
Contents Cover; Women and Mass Consumer Society in Postwar France; Title; Copyright; Dedication; Contents; Figures and Tables; Acknowledgments; Abbreviations; Introduction; THE CONSENSUS FOR MODERNIZATION: STATE PLANNING; THE ROLE OF THE CITIZEN CONSUMER; WOMEN'S CITIZENSHIP, "NORMALCY," AND THE BABY BOOM; ORGANIZATION OF THE BOOK; 1: Consumers for the Nation: Women, Politics, and Citizenship; CREATING A VOICE FOR THE CONSUMER; DEFINING WOMEN'S CITIZENSHIP; THE POLITICS OF EVERYDAY LIFE; 2: The Productivity Drive in the Home and Gaining Comfort on Credit; PRODUCTIVITY IN THE HOME.
THE CONSUMER CREDIT DEBATEEDUCATING CITIZEN CONSUMERS AND ADVOCATING THE "MODERN FORM OF SAVING"; THE COST OF CREDIT AND THE EXPANSION OF THE MARKET; 3: For Better and For Worse: Marriage and Family in the Consumer Society; CHOOSING HOME AND FAMILY; DEFINING NEW NEEDS AND DRIVING ECONOMIC CHANGE; THE DESIRE FOR DURABLES AND STRUCTURAL CHANGE IN RURAL FRANCE; SPENDING MONEY ON THE HOME; LIBERATION THROUGH DOMESTIC CONSUMPTION?; 4: "Can a Man with a Refrigerator Make a Revolution?": Redefining Class in the Postwar Years; STANDARDIZED LIVING IN THE CLASSLESS SOCIETY; THE NEW MIDDLE CLASS.
WORKING WOMEN: "THIS MACHINE, SHE'S A SOCIALIST"THE DEMOCRATIZATION OF MODERNITY; 5: The Salon des arts ménagers: Learning to Consume in Postwar France; THE EVOLUTION OF THE SALON DES ARTS MÉNAGERS; CREATING CITIZEN CONSUMERS AT THE SALON DES ARTS MÉNAGERS; THE FAIRY HOMEMAKER: THE PERFECT CONSUMER; THE HOUSEWIFE SPEAKS; Epilogue; FAILED PROMISES OF EQUALITY; MAY 1968 AND THE REJECTION OF LIBERATION THROUGH CONSUMPTION; END OF THE MARKET COMMUNITY AND THE ROLE OF CONSUMER FOR THE NATION; Bibliography; Index.
Summary Examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France.
Bibliography Includes bibliographical references (pages 229-254) and index.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Women consumers -- France -- History.
Women consumers.
France.
History.
Consumption (Economics) -- France -- History.
Consumption (Economics)
France -- Economic conditions -- 1945-
Economic conditions.
Chronological Term 1945-
Since 1945
Genre/Form Electronic books.
History.
Electronic books.
Other Form: Print version: Pulju, Rebecca J. Women and Mass Consumer Society in Postwar France. Cambridge : Cambridge University Press, ©2011 9781107001350
ISBN 9781139137744
1139137743
9780511976568 (ebook)
0511976569 (ebook)
9781107001350 (hardback)
1107001358 (hardback)
9781139145077 (electronic book)
113914507X (electronic book)
9781139141758