| Description |
1 online resource (xiii, 301 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Includes bibliographical references and index. |
| Contents |
Why this book? -- Getting started -- Discovering and honing your business idea -- Building the confidence to take the first steps -- Surrounding yourself with the right people -- Scaling up a business to be successful -- Failure comes with the territory -- Embracing the natural advantages that women have -- Overcoming the natural challenges that women face -- Making work work around life : the personal agenda -- Making work work for women : the female agenda -- 'Yes, she can' : authors' reflections. |
| Summary |
"The comparative numbers between male- and female-led start-ups is stark. Ninety-one percent of venture capital money continues to fund businesses founded solely by men, with only one percent of venture capital money invested in businesses founded solely by women. Being a woman entrepreneur is not the preserve of wonder woman. It's for every woman who wants to make it happen. Female Entrepreneurs: The Secrets of Their Success encourages every woman who has dreamt of being an entrepreneur but hasn't yet taken the leap to take the first steps towards realising her dreams - as well as every woman who has not yet thought about running her own business to consider it. Additionally, it encourages the Government and the corporate world to recognise and embrace the huge value that female entrepreneurs bring to our society and economy. John Smythe and Ruth Saunders reveal the secrets of the success of fifty-two female entrepreneurs. They outline wisdom and insights to inspire budding entrepreneurs to take the leap and offer practical advice on what to think about when setting your business up for success as well as when considering whether to scale. They also provide top tips on how to play to women's inherent strengths and avoid the weaknesses women face - as well as how to stay sane and enjoy the journey. This practical, unique guide provides the encouragement, support and motivation any aspiring female entrepreneur could need to make those first steps towards the realisation of their ambitions. John Smythe and Ruth Saunders are both entrepreneurs themselves and regularly advise start-ups on how to launch and scale up for growth"-- Provided by publisher. |
| Biography |
John Smythe spent his early career in corporate and government relations and then set up a pioneering leader and employee engagement consultancy, SmytheDorwardLambert. He has three books to his credit: The Velvet Revolution at Work, The CEO: The Chief Engagement Officer and Corporate Reputation: Managing the New Strategic Asset. Ruth Saunders uses her thirty years of experience as a strategy consultant at McKinsey & Co, marketer at P&G, advertising planner at Saatchi & Saatchi and market researcher at Mars Inc. to help clients develop, to get board buy-in and to implement innovative marketing strategies that deliver tangible business growth. She is author of Marketing in the Boardroom and is a trainer, speaker and coach. |
| Access |
Concurrent user level: 1 user |
| Subject |
Businesswomen -- Great Britain -- Case studies.
|
|
Businesswomen. |
|
Great Britain. |
| Genre/Form |
Case studies.
|
| Subject |
Entrepreneurship -- Great Britain -- Case studies.
|
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Entrepreneurship. |
|
Women-owned business enterprises -- Great Britain -- Case studies.
|
|
Women-owned business enterprises. |
|
Success in business -- Great Britain -- Case studies.
|
|
Success in business. |
|
BUSINESS & ECONOMICS / Entrepreneurship. |
| Genre/Form |
Electronic books.
|
|
Case studies.
|
| Added Author |
Saunders, Ruth (Marketing consultant), author.
|
| Other Form: |
Print version: Smythe, John, 1951- Female entrepreneurs Abingdon, Oxon ; New York, NY : Routledge, 2020. 9781138337824 (DLC) 2019053693 |
| ISBN |
9780429442131 electronic book |
|
0429442130 electronic book |
|
0429808143 electronic book |
|
9780429808128 electronic book Mobipocket |
|
0429808127 electronic book Mobipocket |
|
9780429808135 electronic publication |
|
0429808135 electronic publication |
|
9780429808142 (electronic book) |
|
9781138337824 hardcover |
|
