Title Ten group practice marketers talk about marketing / edited by Richard Mackesy & Ann T. Mulligan.

Publication Info.	Chicago : Academy for Health Services Marketing, American Marketing Association, [1992]
	©1992

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	RA410.56 .T46 1992	Available	---

Description	1 volume (various pagings) : illustrations ; 30 cm
Summary	A collection of 10 case studies of group practice marketing at health care facilities and agencies.
Contents	Carle Clinic -- CIGNA -- The Cleveland Clinic -- Fargo Clinic -- Geisinger System -- Gundersen Clinic -- The Neurology Center of PA -- Ochsner Clinic -- Sansum Medical Clinic -- Scott & White Memorial Hospital.
Subject	Group medical practice -- Marketing -- Case studies.
	Group medical practice -- Marketing.
Genre/Form	Case studies.
Subject	Group medical practice.
	Medical care -- Marketing -- Case studies.
	Medical care -- Marketing.
	Health facilities -- Marketing -- Case studies.
	Health facilities -- Marketing.
	Health facilities.
	Health services administration -- Marketing -- Case studies.
	Health services administration.
	Marketing.
	Medical care.
Genre/Form	Case studies.
Added Author	Mackesy, Richard.
	Mulligan, Ann T.
	Academy for Health Services Marketing (American Marketing Association)
	American Marketing Association.
ISBN	0877572283