| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Includes index. |
| Summary |
"It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly evaluating sales training programs is a bit more involved than that. Experts in the practice of ROI measurement, Jack and Patricia Phillips have collected a new book of ROI case studies, with a focus on sales training programs. The first half of the book is a step-by-step guide on calculating ROI, while the second half presents case studies that demonstrate how to use the ROI Methodology to properly measure the results of sales programs."-- Unedited summary from book. |
| Bibliography |
Includes bibliographical references and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
English. |
| Subject |
Employees -- Training of -- Evaluation.
|
|
Employees -- Training of -- Evaluation. |
|
Employees -- Training of -- Cost effectiveness.
|
|
Employees -- Training of -- Cost effectiveness. |
|
Employees -- Training of. |
|
Rate of return.
|
|
Rate of return. |
|
Sales personnel -- Training of.
|
|
Sales personnel -- Training of. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Phillips, Patricia Pulliam. Measuring the success of sales training. Alexandria, Va. : ASTD Press/ROI Institute, ©2013 9781562868598 (OCoLC)853436196 |
| ISBN |
9781607285236 (electronic book) |
|
1607285231 (electronic book) |
|
9781562868598 |
|
1562868594 |
|
