| Description |
1 online resource (336 pages). |
| Series |
Anthropology & ...
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Anthropology &.
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| Contents |
Acknowledgements; Introduction; Chapter 1: Mass Mediations; Chapter 2: Whatever Happened to the Anthropology of Media?; Chapter 3: Media Texts; Chapter 4: The Power of the Text; Chapter 5: Media as Myth; Chapter 6: The Ethnography of Audiences; Chapter 7: The Ethnography of Media Production; Chapter 8: Cottage Culture Industries; Chapter 9: Mapping the Mediascape; Chapter 10: Mediated Worlds; References; Index. |
| Summary |
Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, o. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Mass media and anthropology.
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PSYCHOLOGY -- Social Psychology. |
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SOCIAL SCIENCE -- Media Studies. |
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Mass media and anthropology |
| Other Form: |
Print version: Peterson, Mark Allan. Anthropology and Mass Communication : Media and Myth in the New Millennium. New York, NY : Berghahn Books, ©2004 9781571812780 |
| ISBN |
9781782381624 (electronic bk.) |
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1782381627 (electronic bk.) |
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