Title BILLION DOLLAR BRANDING BLUEPRINT; 7 STEPS TO BUILDING A BRAND AND CREATING WEALTH THROUGH BRAND EQUITY.

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Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource
	text file
Contents	Intro -- Table of Contents -- Dedication -- Foreword -- Preface -- Introduction -- STEP 1: -- STEP 2: -- STEP 3: -- STEP 4: -- STEP 5: -- STEP 6: -- STEP 7: -- BerntUllmann -- AJ Adams -- Recommended Resources
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Branding (Marketing)
	Branding (Marketing)
	Brand name products.
	Brand name products.
	Marketing -- Management.
	Marketing -- Management.
	Advertising.
	Advertising.
Genre/Form	Electronic books.
	Electronic books.
ISBN	1732829349 (electronic book)
	9781732829343 (electronic book)