Title Battle of symbols : global dynamics of advertising, entertainment and media / John Fraim.

Publication Info.	Einsiedeln, Switzerland : Daimon Verlag, [2003]
	©2003

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HV6432.7 .F73 2003	Available	---

Description	418 pages : illustrations ; 21 cm
Bibliography	Includes bibliographical references (pages 379-385) and index.
Contents	Prologue : diminution of light -- Introduction : Disneyland in September -- pt. 1. A contemporary perspective on symbols. Mustering the symbols -- Symbols -- Dynamics of symbols -- pt. 2. Clash and commonality. Globalization of symbols -- Traditional symbol dualities -- Contemporary symbol dualities -- Contemporary symbol alignments -- pt. 3. The battle of symbols. Putting symbols into battle -- Creating symbols : the entertainment industry -- Creating symbols : the advertising industry -- Transmission of symbols : media & communications -- Managing symbols -- Understanding symbols -- Emerging global dynamics -- Epilogue : looking for home.
Subject	September 11 Terrorist Attacks, 2001 -- Influence.
	September 11 Terrorist Attacks (2001)
	Symbolism -- Social aspects -- United States.
	Symbolism -- Social aspects.
	United States.
	Symbolism.
	Globalization.
	Globalization.
	Symbolism in politics -- United States.
	Symbolism in politics.
	Symbolism in advertising -- United States.
	Symbolism in advertising.
	Symbolism in communication -- United States.
	Symbolism in communication.
	Mass media -- Social aspects -- United States.
	Mass media -- Social aspects.
ISBN	3856306218 paperback