| Description |
1 online resource (264 pages) : illustrations (some color), maps, graphs, tables |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references at the end of each chapters and index. |
| Contents |
Preface -- Contents -- 1. Introduction to the European Healthcare Market -- 2. Investment Attractiveness of the Healthcare Markets in Europe -- 3. Consumption and Consumer Behavior in the European Healthcare Market -- 4. New Trends in Consumer Behavior in the European Healthcare Market -- 5. Relationship Marketing Performance of Medical Facilities -- 6. Emerging Buying Center Concepts in Healthcare Industries -- 7. Integrated Marketing Communication in the European Healthcare Market -- 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs -- 9. Healthcare Business Performance -- Control Mechanisms -- 10. E-healthcare Service and Business Strategies in a Virtual Environment -- 11. Social Media Implementation in the European Healthcare Sector -- 12. Customer Values and Attitudes towards e-Healthcare Services -- 13. Efficiency Control of Building Relationships with Customers by using Social Media -- About the Authors -- Index. |
| Summary |
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Medical care -- Europe.
|
|
Medical care. |
|
Europe. |
| Genre/Form |
Electronic books.
|
| Subject |
Medical care. |
| Added Author |
Glowik, Mario, editor.
|
|
Smyczek, Sławomir, editor.
|
| Other Form: |
Print version: Healthcare : market dynamics, policies and strategies in Europe. Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, ©2015 xi, 250 pages 9783110414684 |
| ISBN |
9783110414844 (electronic book) |
|
3110414848 (electronic book) |
|
9783110414912 (electronic book) |
|
3110414910 (electronic book) |
|
9783110414684 |
|
