Title Selling architectural ideas / Tom Porter.

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Description	1 online resource (vi, 154 pages) : illustrations (some color)
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references (page 151) and index.
Contents	Book Cover; Title; Contents; Acknowledgements; Introduction; The Power of the Image; Presentation as Narrative; Layout Design Issues; Architectural Selling Techniques; Personalised Promotional Tools; Bibliography; Index.
Summary	Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Architectural services marketing.
	Architectural services marketing.
	Communication in architectural design.
	Communication in architectural design.
Genre/Form	Electronic books.
Other Form:	Print version: Porter, Tom. Selling architectural ideas. London ; New York : E & FN Spon, 2000 0419232605 (OCoLC)45175838
ISBN	0203223098 (electronic book)
	9780203223093 (electronic book)