| Description |
1 online resource (viii, 269 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Front cover; Half-title; About the authors; Title page; Copyright page; Contents; Preface; Dedications; Acknowledgments; Introduction; 1. How to develop the right Community Involvement strategy; 2. Company roles, responsibilities, and skills in Community Involvement; 3. 'How much does it cost?'; 4. How to manage Corporate Giving, foundations, and disaster relief; 5. Integrating Community Involvement into your core business; 6. Make it stand out; 7. How to manage cross-sector collaboration; 8. The power of Employee Involvement; 9. 'You can't manage what you don't measure' |
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10. 'But why haven't we heard about this before?'11. 'I knew it would be worthwhile'; Useful organizations; Glossary of relevant terms; Index |
| Summary |
Building on the authors'' own extensive global experience at Nokia and EON, as well as the experience of many other experts in the field, this book offers a how to roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Social responsibility of business.
|
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Social responsibility of business. |
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Corporations -- Public relations -- Management.
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Corporations -- Public relations. |
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Management. |
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Strategic planning.
|
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Strategic planning. |
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Industrial management -- Social aspects.
|
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Industrial management -- Social aspects. |
| Genre/Form |
Electronic books.
|
| Added Author |
Scheubel, Veronica, author.
|
| Other Form: |
Print version: Lakin, Nick. Corporate community involvement. Stanford, Calif. : Stanford University Press ; Sheffield, UK : Greenleaf, ©2010 9780804771740 (DLC) 2010279594 (OCoLC)520785251 |
| ISBN |
9781907643132 (electronic book) |
|
1907643133 (electronic book) |
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1351279041 |
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9781351279048 |
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9780804771740 (cloth) |
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9781906093334 (cloth) |
|
9780955450594 |
|
0955450594 |
|
