| Description |
xiv, 257 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 227-240) and index. |
| Contents |
pt. 1: Maximizing our best interests by expanding our waistlines? The invisible hand meets the unconscious brain -- Is the obesity epidemic a consequence of rational choices? -- pt. 2: The rise of behavioral economics and soft paternalism. Bank tellers, fighter pilots, and the limits of rationality -- Cashews, coffee mugs, and the birth of behavioral economics -- Kinder, gentler paternalism -- pt. 3: Unconscious appetites and expanding waistlines. Irrational tastes and bottomless soup bowls -- Impulsive behavior and the battle between our current and future selves -- pt. 4: Irrationality at home, office, and hospital. Spacious lawns and long commutes -- Risky feelings and cigarette breaks -- The price of life and the cost of health care -- Marketing and the science of persuasion -- Balancing liberty and the pursuit of well-being -- Can government combat obesity without becoming a "Nanny State"? |
| Summary |
In this book, Peter Ubel argues that the combination of human nature and free markets can be downright dangerous for our health and well-being. That government must step in and further regulate the markets that reward those who exploit our weaknesses. He shows that by understanding and controlling the factors that go into our decisions, we can all begin to stop the damage we do to our bodies, our finances, and our economy as a whole.--[book jacket]. |
| Subject |
Free enterprise.
|
|
Free enterprise. |
|
Economics.
|
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Economics. |
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Human behavior.
|
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Human behavior. |
| ISBN |
1422126099 |
|
9781422126097 |
|
