Title Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell / Nancy F. Koehn.

Publication Info.	Boston : Harvard Business School Press, [2001]
	©2001

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HB615 .K64 2001	Available	---

Description	469 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references and index.
Contents	Entrepreneurs and consumers -- pt. 1. The past. Josiah Wedgwood, 1730-1795 -- H.J. Heinz, 1844-1919 -- Marshall Field, 1834-1906 -- pt. 2. The present. Estée Lauder -- Howard Schultz and Starbucks Coffee Company -- Michael Dell -- Historical forces and entrepreneurial agency.
Subject	Entrepreneurship.
	Entrepreneurship.
	Businesspeople.
	Businesspeople.
	Entrepreneuriat.
	Gens d'affaires.
ISBN	1578512212 alkaline paper