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book
BookPrinted Material
Author Rayport, Jeffrey F.

Title Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski.

Publication Info. Boston, Mass. : Harvard Business School Press, [2005]
©2005

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.5 .R393 2005    Available  ---
Description xxi, 262 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (229-247) and index.
Contents Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.
Subject Customer services -- Management.
Customer services -- Management.
Service industries -- Technological innovations -- Management.
Service industries -- Technological innovations -- Management.
Service industries.
Competition.
Competition.
Added Author Jaworski, Bernard J.
ISBN 0875848672