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book
BookPrinted Material
Author Campbell, Andrew, 1950 August 3-

Title The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures / Andrew Campbell & Robert Park.

Publication Info. London ; Boston : Nicholas Brealey International, 2005.
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Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HD2756 .C34 2005    Available  ---
Description xv, 321 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
Subject Conglomerate corporations -- Planning.
Conglomerate corporations -- Planning.
Conglomerate corporations.
Conglomerate corporations -- Management.
Conglomerate corporations -- Management.
Corporations -- Growth.
Corporations -- Growth.
Business planning.
Business planning.
Corporate culture.
Corporate culture.
Added Author Park, Robert.
ISBN 1904838049

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