| Description |
1 online resource (xiv, 233 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Official Spanish translation of "Managing stakeholders as clients." Caption title. |
| Contents |
Cimientos -- ¿Quiénes son ellos? -- ¿Por qué preocuparse for los interesados? -- Los cuartro navíos -- Gestión de los interesados -- Identificar a los interesados y sus necesidades -- Gestionar la participación y las expectativas -- Construr un sólido plan de comunicaciones -- Lograr aceptación (buy-in) -- ¡Manténgase en contracto! -- Gestión de equipos -- La gestión de los interesador como clientes: Marco Teórico Y Ejemplos -- Conclusiones -- Bibliografía. |
| Summary |
From the publisher: Your project operates in a dynamic world of stakeholders: from the familiar members of your local project team to hidden project opponents that aren't listed on any org chart. And your success hinges on your ability to meet or exceed their expectations. Success in this rapidly changing environment mandates a new approach. Veteran project management practitioner and professor Mário Trentim, PMP, PMI-RMP, PRINCE2, offers project managers a new solution: use Complex Sales techniques to engage stakeholders as clients. Written in a candid and conversational style, this highly accessible guide effortlessly blends theory with proven practice in order to equip you with new tools and techniques you can apply right away. The book begins by establishing a working understanding of advanced stakeholder theory. It then takes you step-by-step through the complex stakeholder management process. Drawing equally upon experience, cutting-edge research and proven management models, the book teaches how to identify and engage stakeholders up front, how to find out what they really want and how to manage, monitor and control their engagement throughout your project. This invaluable guide focuses solely on presenting what works, so its approach interweaves insights from a wide range of perspectives: the PMBOK Guide, Agile, PRINCE2, Emotional Intelligence, Soft Systems Methodology... even Sun Tzu and Machiavelli are referenced within its pages. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
In Spanish; translated from the original English |
| Subject |
Project management.
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Project management. |
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Customer relations.
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Customer relations. |
| Genre/Form |
Electronic books.
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Electronic books.
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Book.
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| Other Form: |
Print version: Trentim, Mário Henrique. Gestión de los interesados como clientes. Newtown Square, Pa. : Project Management Institute, [2015] 9781628251524 (OCoLC)951111137 |
| ISBN |
9781628251524 |
|
1628251522 |
|
9781628251722 (electronic book) |
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1628251727 (electronic book) |
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