| Description |
1 online resource (vi, 88 pages). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Pragmatics & beyond,
0166-6258 ;
VII:5
|
|
Pragmatics & beyond ; VII:5.
|
| Bibliography |
Includes bibliographical references (pages 83-88). |
| Contents |
TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series. |
| Summary |
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Persuasion (Rhetoric)
|
|
Persuasion (Rhetoric) |
|
Television advertising -- Language.
|
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Television advertising -- Language. |
|
Television advertising. |
|
Television in religion.
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Television in religion. |
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Evangelistic work -- Language.
|
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Evangelistic work -- Language. |
|
Evangelistic work. |
| Genre/Form |
Electronic books.
|
| Added Author |
Kess, Joseph F.
|
| Other Form: |
Print version: Schmidt, Rosemarie. Television advertising and televangelism. Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986 1556190069 (DLC) 87015812 (OCoLC)16004761 |
| ISBN |
9789027286291 (electronic book) |
|
9027286299 (electronic book) |
|
1556190069 |
|
9781556190063 |
|
