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Book
Title
Current issues and research in advertising 1979 .
Imprint
Ann Arbor, Mich. : Division of Research, Graduate School of Business Administration, University of Michigan.
Item Status
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Moore Stacks
HF5801 .C84
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Description
viii, 180 pages : illustrations ; 23 cm
Subject
Comparative advertising -- Periodicals.
Comparative advertising.
Genre/Form
Periodicals.
Subject
Advertising -- United States -- Periodicals.
Advertising.
United States.
Advertising -- Research -- Periodicals.
Advertising -- Research.
Genre/Form
Periodicals.
Added Author
University of Michigan. Graduate School of Business Administration. Division of Research.
Key Title
Current issues and research in advertising
ISSN
0163-3392
